In our latest exclusive interview, Ali Ehsan, former owner of Boom Boom Cricket and advisor to PCB chairmen, shares his passionate journey, groundbreaking innovations, and bold vision for Pakistan cricket. From revolutionizing cricket gear with Boom Boom to pioneering AI-driven biomechanics for fast bowlers, Ali offers a unique blend of business acumen and cricketing wisdom.

By Saj Sadiq (April 07,2025)

Key topics include:

"Boom Boom is going to come back in a different style" – This highlights the anticipated revival of the iconic brand, once synonymous with explosive energy and innovation. The phrase suggests a transformation or reinvention aimed at reclaiming its former glory while adapting to modern trends and consumer expectations.

"We need to protect our Ferraris using science" – Referring to Pakistan’s fast bowlers as prized assets akin to Ferraris, this emphasizes the role of advanced technologies like AI and biomechanics in preserving their physical health and optimizing performance, ensuring longevity in their careers amidst rigorous demands.

"The game was damaged by faulty systems" – A critique of cricket’s systemic failures, particularly during the spot-fixing scandal, this reflects on how inadequate governance and flawed mechanisms allowed corruption to infiltrate the sport, tarnishing its integrity.

"Counterfeit products flooded the market" – This underscores the challenge of intellectual property theft, where fake versions of popular brands proliferated, undermining trust and financial stability for legitimate businesses while highlighting the need for stricter enforcement and innovation in anti-counterfeiting measures.

"Socho Cricket will train cricketers at grassroots levels" – An ambitious initiative blending technology and ethical values, this project aims to nurture young talent from underserved areas, leveraging data-driven methods to democratize access to professional cricket training.

"PCB’s challenges mirror Pakistan’s institutional decline" – A philosophical observation linking the struggles of the Pakistan Cricket Board (PCB) with broader institutional issues in the country, shedding light on how mismanagement, lack of accountability, and systemic inefficiencies impact organizational success.

https://youtu.be/5wzf_WWhLIc?si=xHbrhK8VkZvbRlrw